![]() ![]() Together, these factors contributed to our decision to reduce our YouTube Originals slate. I want to thank her for her vision, creativity and leadership. Separately, Susanne has decided to leave YouTube and her last day will be March 1. However, with rapid growth comes new opportunities and now our investments can make a greater impact on even more creators when applied towards other initiatives, like our Creator Shorts Fund, Black Voices Fund, and Live Shopping programming to name a few. ![]() Today, there are over 2M creators in the YouTube Partner Program and our creator community has never been more successful: we’ve paid more than $30B to creators, artists, and media companies over the last three years. In short, YTO played an integral role in growing the YouTube creator economy. As Global head of Originals, Susanne and her team created an international slate of award-winning programs collectively amassing billions of views, shining a light on incredible creators, important social topics, and introducing YouTube to new audiences. In 2016 we created YouTube Originals, a division within YouTube dedicated to great new programming with our creators and headed by industry veteran Susanne Daniels. Ready Kyncl’s full message about the shutdown of YouTube’s originals strategy: The YouTube Originals unscripted slate also included shows and specials with Kevin Hart, Paris Hilton, MrBeast, Lele Pons and Bretman Rock, as well as documentary film “Life in a Day 2020” from director Kevin Macdonald and executive producer Ridley Scott. Last fall, YouTube debuted Will Smith’s “Best Shape of My Life,” an unscripted series following his latest fitness journey. The lineup also encompassed livestreamed concerts with Taylor Swift, Coldplay, Paul McCartney and Andrea Bocelli. On the music front, YouTube’s originals have included projects with Alicia Keys, Demi Lovato, Camilo and Lewis Capaldi as well as “Released,” a weekly new-music program. Some of YouTube’s most popular originals were docuseries “Justin Bieber: Seasons” comedy “Liza On Demand” drama series “Cobra Kai,” a continuation of the “Karate Kid” move franchise and an interactive series with YouTube game vlogger Markiplier. Now YouTube is ending its efforts in those areas, as well. Instead, Daniels and her team shifted to focus on unscripted fare in three different areas: music, celebrity and creator-focused originals, and educational programming. But within a couple of years, it pivoted - and starting in 2018, YouTube killed off its slate of scripted TV series and movies: Several of its projects moved to other outlets: “Cobra Kai” has gone on to Netflix “On Becoming a God In Central Florida” went to Showtime and “Step Up” was acquired by Starz. When it first started out in originals, YouTube had planned to make a run at the subscription-streaming business. ![]()
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